Interesting take. That sort of "personal why" marketing is contingent on one thing: the creators actually care about the movie and they made it for personal reasons. I have a feeling many movies are made because they are a job. I've been lucky to make movies I wanted to make, but there's no promise that opportunity will last forever.
People's attention spam isn't what it was.
2-Hour movies are gonna have to work hard convincing people they are worth experiencing, especially in theaters.
If we stick to that way of rapid content consumption, I believe clever marketing is key to get eyes on movies.
If the marketing is done right, people are gonna get more from their experience wether the movie is good or not.
By marketing, I'm not talking about selling toys and lunchboxes in front of huge billboards a year in advance of the movie's release date.
I'm thinking about letting people know why this movie was made. In all transparency, who's behind it and why did they want to tell this story?
That would make me want to experience what a "century in the making" movie feels like...
Interesting take. That sort of "personal why" marketing is contingent on one thing: the creators actually care about the movie and they made it for personal reasons. I have a feeling many movies are made because they are a job. I've been lucky to make movies I wanted to make, but there's no promise that opportunity will last forever.